Balaji Imports is a private limited company. It was established in the twelvemonth 1996. This company deals with importation and exportation of assorted goods such as different assortments in False Flooring, Wooden Flooring, Vinyl Flooring, Cutting Tools, Power Tools, Biscuits, etc. This company had 40-50 employees at the initial phase. They began their gross revenues chiefly in the metro metropoliss of India. The trade names of these merchandises are non good known but they are popular in local countries as they are available at competitory monetary value than the other similar goods and some of these merchandises have a good trade name name in both the National and International Market such LG, a Korea based company. The caput office is located in Delhi, India. It has its subdivisions in many metropoliss today.
Balaji Imports ab initio imported goods like Biscuits, LG Vinyl Flooring, Cutting Tools, etc. Balaji Imports have late added Power Tools to their Product Portfolio ( in Chennai subdivision ) . As this is a new merchandise in the bing market, the gross revenues are non able to run into the outlooks of the concern. Balaji Imports is able sell this merchandise as this company has a good repute and trust over the clients. This concern needs aid in bettering the position of this merchandise and increase the gross revenues of this merchandise every bit good. Balaji Imports require aid in marketing a new merchandise in an bing market. Due to immense competition in the market, Balaji Imports needs to better its selling scheme.
This company deals with import and export, the field in which I am attracted to most. The most interesting subject in Business and Management, as per my position, is Marketing and Human resource. I am familiar with this company and they will assist me in any manner possible, as I had work experience in this subdivision for 3 hebdomads. I enjoyed working with the staff and they co-operate with me every bit. The company can farther better its position if the merchandise receives a good response from the market. I hope I will be able to assist them to accomplish this mark by the accomplishments, learned from the Business and Management categories in my school, from this survey or analysis.
As per the pie chart above we can see that ICM International has the greatest market portion of 27.2 % . The chief ground for such a great market portion is that ICM International follows better selling scheme and attracts more jobbers and retail merchants at a clip. Balaji Imports has a market portion of 18.6 % . It is the 3rd highest market portion. The chief ground for this equal market portion is that Balaji Imports follows really less affectional selling scheme compared to ICM International.
From the research on the given subject I can reason that Balaji Imports can better its gross revenues of Power Tools by altering its selling scheme. As per the schemes followed by the rivals, Balaji Imports lacks merely in publicizing the merchandise through assorted methods which other companies ( rivals ) are following. From the positive reappraisal of jobbers and their clients about the, we can state that puting on these merchandise & A ; acirc ; ˆ™s selling is good and there are really high opportunities of acquiring the return from the money invested on the Power Tools.