I want to be a legend.

I want to be epic.

I want to be the epitome of something good.

I want to be a trailblazer.

As stupid as I might sound, I’ll be honest, didn’t bother to know what the word ‘trailblazer’ meant until that award for Emma Stone came along. I had to Google it. That’s what I do- Google the answers.

‘Trailblazers –people who marks trails through wilderness areas.’

What I did was wrong though. The true essence of a word is not something you just ‘Google’. It is something you find out for yourself.

Having the basic knowledge of what the literal meaning of a trailblazer is and a teaspoon of depth left in my mind, I pieced it all out myself.

“If they can, why can’t you?” Having a trailblazer, you should have that as your head’s ringtone. That should be enough to challenge you, turn the other cheek and prove your doubts wrong.

It made me have one of my ‘Hey-let’s-check-what-life-means’ conversations with myself. It had me thinking twice that an inspiration should be someone human, someone flawed, someone real. Everyone’s built so differently, that only when we believe the trailblazer do we realize what are faults are, what we have ,be inspired to do something with that and go over and beyond.

My trailblazers would be people I would forever thank, thinking that they are part of why I had a reason to wake up every single day.

Trailblazers are people who make paths for you to follow. Not to imitate. They’re people who are being themselves-it translates and just infects you with the same attribute.

A trailblazer is someone who inspires you to keep going. A trailblazer is someone who matters, someone who means something to the world.

So, simplifying all my senseless blah-blah, we are all trailblazers. We haven’t figured it out just yet. But we will, and it will be worth it.
Most of us haven’t figured it all out yet.

Most of us are diamonds in the rough.

We will all shine. We will be legends. We will be epic. We will be the epitome of something good.

Remember this-‘you have the world to inspire you’.

We will be trailblazers.

My life has been eventful from the minute I was born. I was born in Paraguay; a small but beautiful country in South America. I was placed into adoption because my mother couldn’t take care of me. She was very young and did not have support at home. So I was secretly placed for adoption. I came to the United States with an Irish-American family. They told me about my adoption when I was young, but more importantly they helped me through the phase of non acceptance. They told me when I was in kindergarten and surprisingly I understood everything they were saying.

They told me that she loved me and that she couldn’t take care of me due to the very rough conditions she was in with my biological family. They told me that just because I’m not blood related to them, I am still there daughter. I understood that. However I wanted to know about her and why. They had no answers. This confused and upset me. I wasn’t really angry with anybody. I was more angry about why there were no answers. My adoptive parents told me where I was from, my biological mother’s name, how I got here and what my biological name was, what day I came to the U.S., when my adoption day was, who my foster mother was, that I have a biological sister who was placed for adoption, my adoption story and that they loved me. That’s all I knew….that’s all they knew.

I grew up confused about my adoption. I understood the facts. But I wanted to know more. I was curios. My parents were very understanding about my curiosity and were open to questions, however I knew they didn’t have answers and I didn’t want to offend them. I remember one night when I was seven I was up late. I cried because I was nervous about where my mother was. My father was. My sister. Everything! Did she ever marry someone? Did she have anymore kids? Would she ever replace me? Could she be…..dead? The last two questions put me in tears. My parents asked me what was going on but I held back. Then I decided to tell them that I was having a hard time accepting my adoption. I was amazed at there empathy and kindness. They were amazingly patient. I went through years of confusion and frustration. Until one special year came.

In August of 2006, I took a trip with my family to Paraguay with a group of kids and there families of all different ages ( who were from the United States, England, and Canada) who were adopted from Paraguay. We could all relate to each other, tour the country and best of all locate foster and biological families. I reunited with my foster mother Carmen. She told me about my biological mother and social workers were going to search for my biological family. I was ready but at the same time afraid. I’d never know what I was going to find out. It was a long journey until one special day……

On April 26, 2007 I was in the sixth grade. I was outside but them my father came in and told me to come in. My parents were waiting inside with a package. I thought “ Ok yell at me. What did I do now?” But no….It was a report. However the most special report I’ll ever get in my entire life. They located my biological family.
When they told me the news I broke down in tears. Tears of overwhelming emotions of joy. They found wonderful information about them. My questions were answered and even more information was added. I found out what my mother liked to do, what her family was like, where she lived and where my other relatives lived, my father’s name and occupation, and so much more. She was alive, she never would replace me and she didn’t have anymore children. She even said she’s want to have CONTACT with me. I wrote to her on mother’s day. It was amazing. No words can describe it.

There are certain things that I want to address about adoption. My parents are my adoptive parents but they are my true parents. Confusing? Not really when you think about it. Real parents are different from biological parents. Biological parents give you life however real parents are the ones who feed you, the ones who provide you with an education, love you, help you when your upset, tuck you in at night, and care for you. My biological parents can and will always hold a special place forever in my heart but I really owe it to my adoptive parents. My true parents. When people struggle with their adoption issues I will be there to help them. I’ll be there with a listening, open ear because I can relate. I’ll treat them with kindness and ever lasting patience. Like my true parents. As a true friend.

The working memory model is the part of the short term memory which is governed by the ‘central executive which monitors and coordinates the operation of the store systems; Phonological loop and visuo – spatial sketchpad. The phonological loop allows sounds to be stored for brief periods. The visuo spatial sketchpad allows visual and spatial information to be stored for brief periods. The two slave systems within the WMM are completely separate and can work individually.

A piece of evidence which shows support for the slave systems being two separate systems within the WMM is the case of KF. He had a motorcycle accident and damaged his brain and memory, which therefore left him with no new memory, h couldn’t remember anything since the accident. When KF memory was assessed psychologists found out that he could remember things from sight using his visuo spatial sketch pad however he couldn’t remember things from ear using his phonological loop, this suggests that the slave systems must be separate.

This research has weak reliability that the slave systems are separate this is because these findings were only found on one person and not a collective of people, therefore you can’t generalise findings from one person on everybody else, so this evidence on supply’s weak support for the WMM. A piece of research which shows support for the slave systems working independently to each other is psychologists carried out an experiment on two groups asking them to do specific tasks. Group one was asked to perform two visual tasks using only there visuo spatial sketch pad.

The other group was asked to do a visual and verbal task using both slave systems. The psychologists found out that group 2 performed better this is because they don’t overload ne slave systems like the other group this suggests that both slave systems work independently and can become over capacitated. A criticism of this research method is that it was a lab experiment, and is low in ecological validity, which could have affected the results, as participants may feel under pressure with the lab setting.

First late night comedy, now early morning energy.

Popular “Last Week Tonight” host John Oliver has partnered with the General Mills
to release a new line of cereals, “Fascism Flakes.”
Oliver’s decision comes in the wake of the first year of Donald J. Trump’s presidency.
We sat down with the comedian to get a grip on why he made the sudden market jump.

“Breakfast is such a calm, casual happening, I figured why not make use of another avenue to bash the integrity of our president?” Now when you’re eating breakfast with your family, you can wash down another unwarranted and awkward political family conversation with your glass of OJ!”

Oliver hasseveral plans to promote the cereal.
“I want to bring a bunch of boxes to hand out to protestors, imagine the effect a bunch of pissed teenagers could have marching on the capital hurling and waving boxes of essentially rebranded Corn Flakes! It’s a surefire way to get the attention of Trump and other politicians alike. You may have been able to ignore (or attempt to run over) protesters in the past, but I highly doubt Washington can now.”

Oliver wants to expand the line in the future as well.
“ I know that the original Fascism Flakes won’t please everyone in the crowd, so we want to create several flavors to appeal to a wider demographic. We’re taking suggestions for flavors and flavor names that can help us appeal to the minority populations, the LGBTQ+ community, and even Dog and Cat food brands down the line!”

While Oliver’s decision materialized in a drunken bender following an episode of “Last Week”, we’re excited to see how his endeavor goes, and what effects it might have on our current political climate.

Some people say having big dreams for the future is just for fools. They say we shouldn’t have these big dreams because they will never come true and we will always end up in reality where nothing seems to be in our favor. But I say they are seriously wrong.

Without dreams and imagination none of the things we have today wouldn’t exist. Reality doesn’t always have to be harsh and terrible, it can also be rewarding and remarkable. If people didn’t dream big then we’d have no motivation whatsoever to actually accomplish anything in life.

I get the fact that we don’t always get what we want in life but that’s why we have these big dreams! In my opinion if you want something you work hard to get it. These dreams are like our envisions of what we want, so we will definitely try our best to get to the point where we can say: My dream came true. So people should never stop believing in your dreams of what you want later in life just because some person told you they are not valid. If they do just respond with: They aren’t just big dreams they are my goals in life.

A man is known to be good or bad according to the way he behaves towards others and under some circumstances. When his habits and manners are good, he is known to be a gentleman. A man with proper manners attracts the attention and admiration of everyone, whereas the man with ill-manners draws himself the ridicule and contempt of others. Cultivation of good manners should be started from the childhood and it is done so, it would become an asset in life. An accident was witnessed many years ago could be cited in support of such training being given early in life.

A man is known to be good or bad according to the way he behaves towards others and under some circumstances. When his habits and manners are good, he is known to be a gentleman. A man with proper manners attracts the attention and admiration of everyone, whereas the man with ill-manners draws himself the ridicule and contempt of others. Cultivation of good manners should be started from the childhood and it is done so, it would become an asset in life. An accident was witnessed many years ago could be cited in support of such training being given early in life.

A well dressed and educated couple who appeared to belong to the higher levels of society were traveling in a first class compartment of an express train and with them was their girl child of about 3 years old. There were only three or four other passengers in the compartment. A few minutes after the train steamed out of the station, the child asked for a biscuit and it was given by her mother. When the girl was about to eat that, the mother snatched it away from her hands. A few minutes later this ? drama? was enacted three times, the biscuit being snatched away when it was about to put to the lips.

This attracted the attention of other passengers. The fourth time girl asked for the biscuit and when it was given, she said ? Thank you Mummy? , and she was permitted to eat the biscuit. This was a training in good manners, training in courtesy, not given with scolding and rebukes and reminders from the mother, but one of a lesson in self-realisation. This child was made to think and act; It was made to think and understand about the apparently meaningless and seemingly cruel act of the mother. If such training is given to every child the world would be a better place to live in.

A man may be wealthy; he may be handsome; or he may, in addition have the advantage of enjoying power and position. But if he does not possess good manners, it would be useless to have such advantages. All these assets would be poor compensation for the lack of good manners. There are many who would put up with even in insults from others, but would not tolerate bad manners. Good manners are invaluable to people everywhere, in every walk of life. The executive in an industrial concern would be honoured and respected more if his manners are such as to be courteous and polite to the subordinates.

If a businessman forgets manners and is impolite, if not positively rude to his customers and employees, he will lose his customers and consequently have a loss in business financially too. The same principle applies to the principal or professor in a college or university, to a lawyer or doctor. Good manners as exemplified in courtesy in speech and action are indispensable to traveling medical representatives or salesman, for their success depends upon the possession of this quality.

They can be sure of good clientele only if they eschew rudeness or incivility or ill temper Good manners are, therefore, manifestation of good breeding and are indispensable to everyone. The personality of a man is well brought out by his behaviour and speech and these are reflections of good manners. Even a man of ordinary looks or appearance, or a man who is not handsome may make a deep impression on others and give pleasures to others in his company if he possesses good manners.

Similarly, an unscrupulous man may also succeed in his ways and hide his real nature if he develops his manners and passes for a gentleman. His courteous and polite actions or speech may succeed in deceiving others as to his real intention and nature. Such is the effect of manners. A man is known by the dress he wears it is said. He will be better known to others if he possesses fine manners. Notoriety may also result from outward manners. Whether a man is good or bad, popular or unpopular, famous or notorious will depend upon his manners.

His company would be welcomed or hated according to the manner in which he behaves with others. Hence, if one trains one? s children is in the development of courteous speech and action and polite behaviour one can be proud of giving to the nation worthy citizens. If you have good behaviour, You can conquer herats. If not, know how to attract others http://expertscolumn. com/content/how-attract-others-and-how-increase-your-personality-want-become-star Know how to become smart from today http://expertscolumn. com/content/be-smart-today View as multi-pages

School. An area in which lifeless students with a lack of jubilance are being taught indoctrinated information. These basic studies in which students learn, containing no depth, are taught by unwilling teachers. These “molders of minds” have cracked the moldings inside the student body.
Teaching is a job where adults who can get no other job, find financial security. There is an insufficient amount of passion inserted by the teachers in their occupations. These acts affect the student body in oh so many ways! A student seeing a teacher trudge along with their lessons will instantly believe that the topic they are learning is unnecessary. The teachers are also often depressed and lash out at students who rebel (like many individuals during their adolescence), and that might cause the teacher to have negative feelings towards that student, thus dropping their grade. Everything is a nasty chain of events. A student apparently has no right to question the curriculum being taught. Those kind of actions result in mockery and misjudgment from their elders, the “role models” of society.
However, few exceptions DO appear out of what seems like a never ending line of working teachers, because only those that have no care for what they do call it a “job”. There is a rare teacher out there. In every school you see a small amount, but they shine to those who are able to distinguish the real teachers from the fake. The workers and the hobbyists. These teachers that do care either teach us on a philosophical level, teaching us the correct way to act, unlike assemblies that just show us facts about the problems we as a society face. We need to know why all things are wrong in a down to earth mentality. Another way a heroic teacher might behave is sympathizing with students, and understanding that what the student is going through is not easy. The lenient teachers that don’t back down still are the heroic type.
School. A place that has an astounding potential to help guide the future generation to greatness. A place that should give students a desire to go, instead of a students makeshift mentality saying: “Today will be a great day”. EVERY day should be able to explore a students wonders. Every day should be a challenge to the mind.

If there was anyone in the world I felt I could look up to it would be my grandfather. Everyone has that one special person that makes us feel like “Wow I want to be just like him or her one day”. That person for me was Louis Ted Capuano, my Grandfather. He passed away on January 3rd 2008. I felt like I had died also. No one knew how he had passed. At the funeral The Priest said that “It should not be the sad that you dwell on but the happy memories that will stay with you forever. This is a time of celebration, when Louis has been passed on to God and his suffering has ended.” At the time I had a hard time understanding what he meant by “celebration”. Now I realize that he meant my grandpa is in a better place now and he doesn’t have to be in pain anymore. But even knowing this doesn’t take away my families and my pain for one second.
When I was little I used to think that I didn’t have to worry about my Grandpa passing away and it and at the same time I knew that everyone dies. He was my walking miracle. He lived to be 77, with two heart attacks, emphysema, and a bullet in his back. My Grandpa was a Korean War Veteran as a soldier in the army. He earned two purple hearts because he was shot twice. The second time he was shot in the back and he passed out. When the people who collect the bodies on the battle front came by, they picked up my grandpa, even though he was not dead. One of the crew members saw his thumb twitch and saved his life. The doctors were never able to retrieve the bullet, it was to far lodged in his back.
Me and my family can’t help but wonder, “what if nobody noticed?” The answer is I wouldn’t be here right now. For a while I felt cheated after he died. I had so many older cousins who got to spend more time with him. I kept thinking it’s not fair I can’t even remember the first three years of my life. That means I only remembered 10 years… barley. But If I took the time to write down everything I remember it would be 10 pages long, maybe longer. A couple of my favorite memories are when; my family and my grandparents would go to Connecticut to visit my aunt and uncle and cousins. We used to all go there for holidays and vacations. After dinner my grandpa and grandma would tell stories about when they were kids and how they raised my dad and uncles. My favorites were his war stories. Another favorite memory is when my uncle and my grandpa chased a skunk out of the yard. My uncle had the pool net and my grandpa had a hockey stick. It was one of the funniest things I’ve ever seen in my life. I remember always looking forward to holidays no matter what holiday it was my grandma and grandpa would always have all 21 of us at their little house. We always had so much fun. My uncle and grandpa were always cracking jokes about everyone and everything. During Christmas My Grandma and Grandpa would run around Wal-Mart getting a little something for everyone. My grandpa would say “Barb we don’t have to stop look at everything in the store’. “Just 10 more minutes Ted.” They ended up staying for about 2 hours. After that my grandpa stayed in the car while my grandma shopped. I would spend most of the summer when my parents had to work, at my grandpa’s house. At noon He would take me to the church where he worked as a handy man and I would get to help out with the small things. After he retired I helped do thing around the house. Sometime we would spend all day outside watching TV or playing with the hose, going for walks and gardening. Then I didn’t realize how I should cherish each moment because even when I was little he wasn’t in the best of health. These past couple years I wish I would have gone with my dad when he went over my grandfather’s. Sometimes I wish I could have done so many things differently as in spent more time with him. It’s is too late to regret what I didn’t do then, now. Even Now when my family goes to visit the cemetery it is to hard for me to go with them. I haven’t been to the cemetery since the funeral. During the time I had already been dealing with death my uncle bob had just passed away not three weeks before. He was in the hospital for the last months of his life, he was dieing of at least eight different kinds of cancer.
Sometimes the realization that my grandfather has passed away comes when I don’t expect it. . My experience of this is still hard to live with every day knowing I’m never going to hear him tell another story. At least I will always have my memories; they will stay with me until the one day when I might see him again. I will always miss them, during every minute of every day of my life.

Task A

When looking after children you have a duty of care to them, this means it is your responsibility to keep the child safe and free from harm. The younger the child the greater the duty of care is,you need to be vigilant and pay attention to keep children safe. Mentally risk assessing situations as they arise will help you see any potential dangers to the child and help you plan to avoid any risk. You also need to be aware of a child’s feelings and help them develop them so they understand how words as well as actions can hurt others.

Duty of care contributes to the safeguarding and protection of children as you have to follow certain procedures to keep children safe,such as safe guarding policies, risk assessments and precautions to avoid accidents or the spreading of infections. Assessments and observations on a children could alert you to any problems that may need addressing, these may then require discussions with parents and/or other professionals.

Task B

Potential conflict or dilemma: Child’s parents don’t want child taking part in certain activities due to their religion. How to manage the risk: Insure there are activities the child can take part in when the others are doing theirs, communicate with parents to avoid any such conflict. Where to get support and advice: Parents, online,library.

Potential conflict or dilemma: Child swearing.
How to manage the risk: Discuss with children about appropriate behaviour from the beginning. Where to get support and advice: Review ‘managing behaviour’ policy regularly.

Potential conflict or dilemma: Child wants to watch telly all day. How to manage the risk: Discussion with child,offer alternatives. Where to get support and advice: The child- find out likes and dislikes.

Task C

Have in place complaints procedure and policy.

Gargantuan halls, big classes, countless numbers of people pouring out of everywhere plague my mind. I’m absolutely terrified, but that is pretty normal right? I have a few friends some of which are old and a couple new; but some is better than none right? It’s not like I’m the ugly duckling is it? All I want are answers. These answers, I’m afraid, no one may give me. This would prove like telling the future; however, like so many other factors of life I don’t want the future in my palms. I wish for excitement! I dream of something new!! Well I have clutched my wishes now, but at this time what I’m really doing unfolds as missing you. I read a book with your face on every page; but I lost it. I tried replacing it, but this particular story manifests as original. I’m the owner of a new book now. A brand new story lies in my palms. The pages lay silent, blank, and don’t even whisper. My words ache with a deep passion for form. My eager nostalgia craves for dictatorship! I push it away with meek, gentle whispers. This new book and new story will wait on hold until my eager fingers find words for their ownership. Even though that might prove some time away I know everything will be ok. The fact that your face may not find each page everyday will not intimidate me because you still inspire my words. You hide in my thoughts, actions, laughter, and smiles. In those things lay you and I. Forgetfulness shall never meet my story as I incorporate the old with new. Goodbye letters do not exist only simple S’laters survive in my world.

Complete three reviews of newspaper / magazine articles using the given template. A sample review has been attached for your reference. All articles should be on one of the topics below and topics should not repeat. Transport

Equality
Rich-poor Gap
Science
Technology
Culture
Natural Disaster
Ageing Population
Teenage Issues
Education
You may use print and non-print articles. Articles should be dated no earlier than October 2013. Your reviews should be typed out. Articles used must be included in your reviews. For print articles, include the original article in your reviews. For non-print articles, please print them out with your review. Please print out your reviews for submission.

Deadline: 1st English lesson in Term 1 2014

review template
Name & index no.

Class

Topic(s)

Title of article

Date of article

Source

Issue(s)
Summary of main concern(s) of the article

Points of view
Perspectives of the people concerned (give at least 2 perspectives)

Consequences
Possible negative & positive effects of the issue(s)

Evidence / Data
Statistics, examples, anecdotes, etc.

Vocabulary
Useful words & phrases related to the issue

Personal Opinion
Your personal view on the issue

Sample Review
Name & index no.
Jean Grey (10)
Class
3S4
Topic(s)
Food & Health, Media
Title of article
14 F&B firms pledge to curb ads aimed at kids
Date of article
October 30, 2012
Source
The Straits Times

Issue(s)
Summary of main concern(s) of the article
Obesity is on the rise in Singapore and it is believed that advertising influences what children choose to eat. The Singapore government has introduced an initiative to stop advertising unhealthy foods to children from January 1 2013 in order to fight obesity. Points of view

Perspectives of the people concerned (give at least 2 perspectives) Health Promotion Board (HPB) chief executive: F&B companies’ pledge is “an important first step”, given that advertising has a significant impact on children’s food choices. McDonald’s spokesperson: The company has introduced more healthy food options. It will support the initiative to stop advertising in media channels where children make up more than 35 per cent of the audience. NTU Associate Professor: It is doubtful whether the changes will have a lasting impact on children’s eating habits as children are increasingly exposed to social media which is hard to regulate. Consequences

Possible negative & positive effects of the issue(s)
If the initiative is successful, it would curb obesity which would in turn lower the proportion of children at high risk of chronic ailments. If the initiative is unsuccessful, it would have no impact on obesity which is on the rise. Evidence / Data

Statistics, examples, anecdotes, etc.
Research has shown that advertising influences what children buy or choose to eat. About 9 per cent of children here are obese, putting them at a higher risk of chronic ailments like diabetes as they grow older. A British study found that children aged six to 13 were more likely to want to eat fatty and sugary foods after watching commercials for unhealthy food on TV. Vocabulary

Useful words & phrases related to the issue
Food and beverage firms, initiative, curb advertising, chronic ailments, saturated fats, trans fats, nutritional criteria, dietary guidelines,
regulations restricting food advertising, HPB’s healthier choice symbol, wholesome Personal Opinion

Your personal view on the issue
I think that the initiative is a good move by the government as it promotes greater social responsibility on the part of F&B firms. It also sends out a strong message to the public that obesity is a serious concern that demands our immediate attention and action.

Template adapted from Paul’s Wheel of Reasoning

Human: sympathetic; humane: a warmly human understanding (dictionary.com). I believe in order to be human you must be capable of making mistakes, then grow and learn from your experiences. In other words, you must go through a life altering occurrence that makes you improve yourself as well as appreciate all the simplistic gifts life provides us with. I know it’s kind of cliche, but it’s a trait every 6.7 billion of us share in this world. Let’s be serious every single one of us is guilty for committing multiple mistakes some time or another throughout the duration of our lives. For instance, no single human being has lived on this Earth without formulating some sort of error. I think without mistakes, our society would be too perfect and constantly uptight. Me personally, I could never be perfect because I know that’s an unrealistic expectation for me and anyone else to have to live up to. You would constantly be uneasy and terrified that you were going to do something horrible or even make simple mistakes such as misplacing hard earned money, sitting on a pair of sunglasses, or leaving your car unlocked . I mean making mistakes is usually considered a taboo in our society, but on a lighter note sometimes mistakes turn into good fortune. For example, all our past inventors used trial and error before they got their products to work correctly. If it wasn’t for men like Thomas Edison and Albert Einstein we wouldn’t have some of the helpful inventions that we use on a daily basis, such as, light bulbs, telephones, computers, etc. All in all, I think in order to truly be considered human you must make multiple mistakes throughout your life time, and educate yourself on how to improve them as you grow older. After all, to error is human.

From the mouths of children comes a long and winding tale. A story full of wonder, mystery, enlightenment, and suspence. From there hearts comes purity, innocence, a deep and emotional needy bond. From the minds of children comes a great power. A gift that has been left for dead towards the modern day society. Out of their minds comes innovation, change, and something so far forgotten. From the lives of children comes action, horror, comedy, and drama. From their very beings is something that is dying as they progress in age: imagination. It is the very spirit and soul of every child which produces valueable traites and or qualites such as leadership, determination, being open minded, perserverance, cooperation, and communication. Many adolescences find that they are lacking in such fields. Could it be due to the idea of “putting childish antics aside?” Imagination helps children to actively engage in improvisational activities with and without the use of props. Some companies are looking towards the poinions of actual children for ideas on new inventions and critiques of those past. It is a proven and a very successful theory. If one should be stuck in a rut or cannot focus on the task at hand, try to connect with the inner child within. If one would let their imagination run wild from time to time, they should expect results.

International Marketing Strategy: Philips Case

1: What are the key success factors (KSF’s) in the male shaving market? How are they different from the female shaving market?

2: How can Philips increase the worldwide share of ”dry shaving”?
3: How will you characterize and explain the cross-national advertising ”rowing boat” campaign?
4: Who are the target groups for the:
a) ”rowing boat” advertising campaign
b) ”gift” advertising campaign
c) WilliansF1 advertising campaign

5: What is the difference in the cooperative relationship that Philips has with Nivea (Cool Skin) and that with WilliansF1?
6: Discuss the internet as a part of a multiple distribution channel strategy for Philip shavers

Introduction:

– Philips is a dutch diversified technology company headquartered in Amsterdam, Netherlands. The brand was founded in 1891 by Gerard Philips. Now, it is one of the largest electronics companies in the world (People: 122.000 – Countries: 60)

– Currently, the brand “Philips” is organized in three divisions:
– Philips consumer lifestyle
– Philips healthcare
– Philips lighting

Key Datas:

– Chairman: Jeroen Van der Veer
– Revenue: About 25 billions of Euros.
– Collaboration: Nivea in 1998 (The Cool Skin)
– Sponsor: PSV Eindhoven football team
– Motto: Sense and Simplicity

Major Inventions of Philips:

– Audio Tape (1963)
– Compact Disc with Sony (CD – 1982)
– Senseo (Coffee machine – 2001)
– Blu-Ray Disc with Sony (2006)

1) What are the key success factors (KSF’s) in the male shaving market? How are they different from the female shaving market?

Philips, the market leader in dry shaver owes its success to a mix of different elements . First of all, the research and development department offers innovations enabling the brand to market different new products all in line with consumer needs . Therefore , the consumer feels the difference and more prone to change. They speak of a rassage “more comfortable , without irritation , no nicks , no cuts” Thanks to advanced technology Philips managed to reduce boundaries between wet and dry shaving and thus seduce advantage of consumers. In addition, Philips emphasizes the saving of time and cost savings that can bring dry shaver. Secondaly, thanks to its partnerships with brands such as Nivea and WilliamsF1, Philips managed to make known its products but also to associate with brands whose image brands allows it to attract many consumers, but also to benefit from a high visibility at sporting events such as F1 races. Also, thanks to its partnership with Nivea, Philips seems to involve a brand for comfort and hydration during shaving. So we can say that thanks to two points, consumers show a high satisfaction it gives to Philips a significant advantage over its competitors. On the women’s market, it is completely different because women are more receptive to the design and sensitivity of shavers. The women’s market requires more advertising and promotions. Indeed, this is explained by the fact that the shaver women remains a touchy subject compare to the man market.

2) How can Philips increase the worldwide share of ”dry shaving”?

The brand “Philips” must increase the worldwide share of “dry shaving” thanks to four points:

– The first one, Philips must concentrate the efforts on the Asia Market
– Some of countries, in Asia, have a very fast growth like China and India
China: Increase of 67.5 % since 2009 (Male toiletries)
India: Increase of 63.6 % since 2009 (Male toiletries)
– Philips, have to spend more in Asia market (The brand spend five times more in USA than in China.
– The market position in Asia is a weakness currently.

– The second point is to continue to innovate. Indeed, we can see that Philips has a real strong competitors like Braun, Panasonic, Remington. It’s very important for a brand to innovate a lot. The customers must see clearly a difference between the old and the new shaver. People always want “A new product”. We can see in the history of Philips, that the shavers improved a lot.

– Some datas:
– 1939: First Philipshaver was introduced
– 1966: Philipshaver 3 – Another generations
– 1998: Collaboration with “Nivea”

– Philips has two options for a product innovations:
1) Development of a new product (With Marketing Analysis)
2) Improvement of existing products (Technical abilities)

– The third point for Philips is to target the young people: – To be their first experience
– To make them loyal to the brand
– Philips can launch a targeting advertising campaign (Distribution in front of the schools)

– The last point is to take shares from the wet shaving:
– Wet shaving world shares: 60%
– Dry shaving world shares: 40%
Focus that dry shaving avoid irritation, nicks and cuts in advertising campaign.

3: How will you characterize and explain the cross-national advertising ”rowing boat” campaign?

We can see in advertising “Rowing Boat” campaign some important informations: – First of all, this campaign was launched for many countries (USA – United Kingdom – Germany and Spain) – We can see that the advertising is targeting: Men – Athletic men – We can see the competition and some symbolizes related with the brand “Philips”: – Three rotating blades

– The water symbolizes the skin
– Very exclusive sport – Top of the market (Philips)

4: Who are the target groups for the:

a: ”Rowing boat” advertising campaign

This advertising campaign is basically for young men, we can see four rowers in the boat. We know that young men use mainly wet shaving, on this ad Philips tries to show them that dry shaving is for us too. Then, We can say that it is for people with middle or high incomes, indeed rowing sport is basically for people who have a comfortable situation. To continue, This advertising aims to affect sportsmen, active people who take care of their body.

b: ”Gift” advertising campaign

This advertising aims to affect women and especially wives. There are three rings linked with the three rotary heads. In fact, this ad tries to make women realize that the equivalency of a wedding rings for a men is a dry shaver (Philips). It implies a new kind of present for men and a new way to think. It is usually launched during Chrismas or Birthdays.

c: WilliansF1 advertising campaign

Finally, this advertising want to reach people who love sport, cars but not common cars, very performing and fast cars. It implies that Philips shavers have the same characteristics than F1 racing cars. There is also the use of an opinion leader in the person of the F1 Driver. This advertising will have a massive tv effect.

5: What is the difference in the cooperative relationship that Philips has with Nivea (Cool Skin) and that with WilliansF1?

The relationship between Philips and Nivea brought a new product in a new market segment. It was the opportunity for Philips to widen its product range and for Nivea to differenciate its products. Basically, the relationship’s goal was to make a common product, to unite Philips and Nivea’s know-how in one product to make an innovative product (strategic partner). In comparison, The relationship with WiliansF1 was different, it was sponsorship. Philips wanted to unite its image to the F1’s image which means that Philips wanted to take profit of the popularity of F1 (brand endorsement), increase its awareness, strengthen its image and to show to people that the F1 characteristics (Fast & performing cars, precision, excellence) are the reflection of Philips products.

6: Discuss the internet as a part of a multiple distribution channel strategy for Philip shavers

Advantages:

– Adjusted advertisement
– Direct feedbacks from customers
– Availability of products all over the world
– Possibility to have a direct relation with customers
– Viral marketing, people will share on their walls, will like or comment Philips publication & ads – Multi channel strategy

Disavantages:

– People can make negatives posts on their websites & social network pages – Philips has to be always in the trend, its pages cannot be old fashioned and Philips has to make posts regularly

Conclusion

As a conclusion we can say through continuous innovation Philips managed to impose on the market shavers . Indeed, the technologies proposed by Philips is fully in line with the needs of consumers ” faster and more sensitive shaving”. Moreover, the choice of partners and advertising remains important because these through these that Philipse vehicle values and attracts a growing number of consumers. The adaptation of the communication strategy by country reveals that Philips puts particular emphasis on the needs of local consumers. Finally, Philips should focus on the Asian continent because some developing countries such as China and India has a fast growing enabling Philips to increase its turnover and increase its superiority over more its competitors.

I admitted to the secret churning within me for as long as I could remember; from the day that the angelic face had been etched into my memory. The burden was mine to carry, this entanglement self-inflicted. I stared at the floor, hoping for the cement to return to its liquid state, for it to engulf me–to solidify and trap me within its depths. It took a lot for me to go back to that day, the one I had meticulously blotted out of my memory, when the accursed words left my lips: “I love you.” The propulsion preceding these words was overpowering, as though I would burst if I didn’t tell him. The intensity of these words hit me, sending an unbearable tingling sensation throughout my body, hardening my very soul.

How ironic it was that, no matter how much heartache I would be forced to endure, this discerned the beginning of my rapid development as an individual. The blinding injustice within this irony marked an inconsolable soul–one that realized what work must be put forth to heal from this agony and the journey that would force me to discover myself in a new light.

The rejection was as straightforward as one can imagine. Even if I was viewed as one of the strongest people, I wasn’t capable of taking a direct blow, and so I immediately resorted to tricking myself into believing I had gained an aversion for him. I didn’t allow myself to be forward with my feelings. Instead, I painted a smile on my face and maintained an overall cheeriness that wouldn’t be fazed by the most brutal putdowns.

Though my external appearance was inscrutable, my internal structure was in as many pieces as drops of water in the ocean. At first, I felt as if I had fallen into a bottomless pit of depression, a point of no return. However, bit by bit, I put myself together again, having to lie to myself countless times in the process, my delusions contributing to a greater cause: upholding my sanity. Somewhere along the road, I grasped the fact that the purpose of me undergoing this experience wasn’t because I had done something wrong that deserved such penalization, but because there comes a time in everyone’s life when his/her heart is cruelly shattered by the one s/he loves most.
Those who escape this torture are lucky, indeed, but to this day, I don’t regret it. I have learned that a heartbreak in my life won’t be detrimental, but rather, it will allow me the chance of reflecting upon the errors in my blind infatuations and make me a truly strong person, one who has learned to cope with one of the toughest situations. Alas, I wasn’t lucky enough for my first love to be successful, and I ended up ridding myself of the nonsensical aversion I had conjured, knowing I could never, would never hate the one who enraptured me so.

In the story “Juvenile Criminals must be tried as Adults” the author clearly states that children should be tried as adults for their accusable actions. For example, he tells us about two ten year-olds that brutally murdered a two year-old and were given minimal punishment and new identities. The courts decide that children shouldn’t be tried as hard because their moral standards aren’t fully developed and can be fixed. “So this means that one can pick and choose when they follow their moral compass”(wilde 1). The author disagrees with the court decision because human morals cannot be cured because they are inherent. In the story “Stop Trying 13 Year-Olds in Court as Adults” the author fights against the idea of children being tried as adults. In his case, fourteen year-old Kearie purposely shot and killed another juvenile while stealing his car. “The court tried her as an adult”(wilde 1). The author thinks that this is morally corrupt and children can be fixed. Because children are not fully developed they should not be punished as an adult. He thinks that after a child comes out of jail they are more damaged and aggressive than before they went in. Both stories confront and acknowledge the disadvantages and advantages of the situation of children being tried as adults. I think that if a child purposely murders another minor or an adult then they should be tried as an adult. They should if found guilty be sent away to juvenile dentition, but they should also get help for their issues. If a child that is charged for first degree murder and isn’t put away then the child will most likely end up murdering some one else. If they are tried as an adult and found guilty they will be sent to a state penitentiary. While there they will come out even more messed up then when they went in. if we let this happen to the children then we won’t accomplish anything because they will do the same exact things if not worse. This is why we need to try children as adults and not as minors.

1. Summary The story Jefferson wears a tie is about a man called Jefferson. His occupation is that he works as a sales administration manager at a firm. He is quite good and skilled doing his job and got quite the potential. He is a creature of habit in what he does, and driven by his routines. He struggles to work hard and to finish his deadlines but all that changes. He starts to put less time in his work and lacks that determination he once had. He shows up late for work and acts differently during the day and quickly people at his work start to notice this sudden change and noticing him a bit more than usual.

That starts a bit of a chain reaction at work, people starts to talk about him behind his back and the rumor about him getting that promotion is closer than ever. One day when the managing director shows up he confronts him with a possible promotion wearing only pajamas where it’s questioned if he even wanted the promotion. 2. Characterize Jefferson and his development Jefferson seems to be a rather reasonable man that sticks to himself; he got somehow a few routines that he like to do such as, getting that cup of tea and doing that small talk on his way to the office.

A man that has a relative important role in the form, that means he got work on his table and need to make sure the quality of his work is in top notch quality, you could say that he takes a certain pride in his hard work. As the story progresses he develops different personalities, initially he cares a lot about his work and don’t have the need to socialize during work hours. But now he begins strategically different towards have himself noticed by his superiors. It’s now that he begins to socialize more, and enjoy reading the news with a cup of tea before he starts his work.

He starts to feel less appreciated at work, feels that he is better than most of his fellow employees. Suddenly he chooses to rebel against his habits, his pattern changes and people quickly begin to notice him. It’s not only by work they can notice him it’s also his appeal as he starts to dress differently. This ongoing pursuit for a better position at work slowly decreases and he starts to think that his job is meaningless, so by other words he starts questioning his current position. It’s an admirable process that our main character goes though.

He starts from being quiet and dissatisfied to evolving into a confident man that does whatever he pleases. 3. Comment on the environment at Jefferson’s workplace. The environment seems to be a quite common workplace in an office. A place also where nothing really matters in a way, there are all these fancy job titles and the boss has clearly no idea about what his employees are doing, or how they are doing it. The social aspect seems to lack in this place and judging by there are a few that talks and dreams about vacations to get away from the place. 4.

In a short essay (150-200 words) discuss why some people rebel against the norms and others conform to the rules. Relate your discussion in the text. The reason I think why the most people adapts to the norms it’s because, it’s actually the easiest thing to do. But then, it’s hardest for the person to fall out from these norms because you risk being judged by other people. It’s also a good way of laying of the responsibility that you got for yourself, just obey orders like Jefferson and do what pleases other. People tend to be stuck at doing things their way, some people does not necessary embrace change into their life.

They are at their comfort zone, safe doing the things they do, so why change it? People also seem to tend to rebel against some of the norms because some feel the urge to break free from the rules, it can be a fantastic feeling to be also true to yourself and not being “chained” by these norms. For example, Jefferson starts questioning his life and by that he takes more control of it than ever. It’s also being said that sometimes you have to think outside the box, I believe this saying is perfect to this since you can achieve greatness other ways than following the path that already has been laid out for you.

In this particular scene you will be filling the role of tragically lost artist. You are strung out on vicodin and cocaine, cigarette clutched tightly between nicotine stained fingers. Your right hand moves like a fever across a sloppy page filled with sloppy words, never missing a beat unless it is intentional. You look hungry but you aren’t because you’re never hungry anymore. Your clothes are dirty. You live like this?

The setting is a brick wall behind a downtown ministry. Music pours out of the city like a thunderstorm, you write that it’s beautiful because it wasn’t planned. There is broken glass by your bare feet but that doesn’t phase you. Stars are drowned out by light pollution and smoke. Disease swims freely through everyone’s mind; parents laugh, children cry. Night has settled over the demented city.

A drunk boy comes running from the front of the ministry and jumps over your head. You whisper a greeting, choking on the unbearable smell of cheap vodka he left in his wake, but he’s already inside the liquor store on the other side of the street. Strange. You thought you saw his aura but that rarely happens to you with strangers. You wait and watch. A few minutes later he comes out of the store with Sparks in his hand and, maybe because he’s belligerent but you assume otherwise, he sits down casually next to you.

His eyes are glued to the hazy sky obviously disappointed that the stars are not visible. He doesn’t ask your name but he does take the time to compare your hand to his. They are identical in shape, size, and texture. You both smile. “What do you think is up there?” he asks, nodding toward the infinite expanse of space.

“Energy,” is your automatic response.

“I’d say endless potential,” he states, reaching out and grabbing your(his) hand. In between your relaxed fingers you feel the birth of potential energy grow into much more and you are certain that you’re alive.

You spend the rest of your encounter with the drunk boy marveling at the perfection of your hands. It’s like your bodies are puzzle pieces or the creation of a whole new color (How perfectly would you collide in bed, rolling around in flesh and lust?). Nothing fits in this world. It’s a chaotic callouge of nonsensical humor that does nothing but entertain the dancing devil as we desperately try to solve the riddle, find somewhere to place ourselves. Your hands, side by side, are a symmetrical answer.

You drive away with a strange dealer and never see the boy again. Thank God you’ll never win.

Republic Day is India’s great national festival. The Constitution of India has been in effect since January 26, 1950, a date celebrated annually as Republic Day in India. It is a national holiday in India. To mark the importance of this occasion, It is celebrated every year on January 26, in New Delhi with great pomp and pageant and in capitals of the States, as well as at other headquarters and important places with patriotic fervor. Background

It was the Lahore Session of the Indian National Congress at midnight of December 31, 1929 – January 1, 1930, that the Tri-Colour Flag was unfurled by the nationalists and a pledge taken that every year on January 26, the “Independence Day” would be celebrated and that the people would unceasingly strive for the establishment of a Sovereign Democratic Republic of India. The professed pledge was successfully redeemed on January 26, 1950, when the Constitution of India framed by the Constituent Assembly of India came into force, although the Independence from the British rule was achieved on August 15, 1947.

It is because of this that August 15 is celebrated as Independence Day, while January 26 as Republic Day. Celebrations To mark the importance of this occasion, every year a grand parade is held in the capital, from the Raisena Hill near the Rashtrapati Bhavan (President’s Palace), along the Rajpath, past India Gate and on to the historic Red Fort. The different regiments of the Army, the Navy and the Air Force march past in all their finery and official decorations.

The President of India who is the Commander in Chief of the Armed Forces, takes the salute. In the States, the Governors take the salute, and in Taluqas and administrative headquarters on same procedure is adopted. At Vijay Chowk in New Delhi, three days later (i. e. 29th January) the massed bands of the Armed Forces “Beat the Retreat” in a majestic manner. The Republic Day celebrations have rightly become world famous as one of the greatest shows on earth drawing thousands of eager sight-seers from all over the country and many parts of the world.

No other country can draw on such a wealth of tribal traditions and cultures, so many regional forms of dances and dress. And, no other country in the world can parade so many ethnically different people in splendid uniforms as India’s Armed Forces. But they are all united in their proven loyalty to the Government elected by the people and in their proud traditions and legendary gallant

Young girls always wish to look impressive. They don’t want to be average. They don’t want to be okay. And they most certainly do not want to be an ameature at their make-up. Therefore, they blend every bit of their foundation into their skin, apply every layer of mascara, and put on a fair amount of lip gloss. But here’s the thing and I hope you take it seriously, make- up doesn’t alter your relationship with a boy it just leaves it be. You cannot force things to come forth into your life. Rather it be, you must allow it to naturally arrive into your life. Make- up will help you blend in with the other girls but it won’t exactly cause you to stand out or be invited to the popular crowd. Accept yourself for who you are. When I was a sixth grader, I could not bear being an ordinary nerd. Also? I had a low amount of friends. By the middle of the year, I decided to change. I used make-up, wore better clothes, and did my hair more often. I grew to be more social and close to a popular girl. Soon, she was asked out. I helped her feel secure about saying yes and became her friend a few days later. Of course, I grew to believe in myself too much so I began to force myself to be with her and her friends all of the time. Months later, all of me had become a disaster. Make-up is not everything. Being popular is not everything. Being you is what matters. Every day a teenage girl decides to use make- up for the first time due to the belief of that helping her reach the top of the pyramid. But the truth is, there are no popular people. They are just students who are like you. The only difference is that they are selfish. They show off their “skills” and brag about how they have a “partner”. Just one mistake and they judge you. They used to be like you, though. And time after time, they refuse to accept that so they behave like that fact was never even there. So to every girl out there who wants to be popular, I guess the true question is, would you like to be selfish? Take every decision you make seriously and every action cautiously. Your future is counting on you. Who do you want to be?