CMC Corporation established a System Integration section in 1995, with the purpose to go a prima company at the Vietnam IT market. Over past 7 old ages, thanks to the development demand and strategic orientation, CMC System Integration Company ( CMC SI ) – a member of CMC Corporation- was founded in 2006 in Hanoi.A With the clear corporate scheme “ Reliable solution, Perfect service, advanced engineering ” , CMC SI has rapidly become a leader in the field of system integrating, supplying merchandises, services, advanced solutions in Vietnam.
The chief merchandises and services of CMC SI include:
Provide ICT ( Information Communication Technology ) merchandises and Servicess of the universe ‘s ICT leaders such as HP, IBM, Cisco, Microsoft, etc.
Provide overall substructure solutions of IT ( Intranet, Security, IP Telephony, Video Conference ) , and solutions for Banking, Finance, Government, Insurance, Education, Enterprises.
Provide integrated services of IT, such as audience and design, proficient aid, preparation services, etc.
The major clients of CMC SI are organisations, viz. :
Education sector ( National Economics University, Foreign Trade University, Vinh University, etc ) .
Fiscal and Banking Sector ( Ministry of Finance, State Treasury, General Department of Tax, General Department of Custom, Vietnam Bank for Agriculture and rural development ( Agribank ) , BaoViet Finance – Insurance Group, etc ) .
Government sector ( Ministry of Information and Communication, National Assembly Office, Ministry of Culture and Information, etc ) ,
Enterprises ( EVN Corporation, VNPT Corporation, Vietnam Airlines, Petrovietnam Corporation, etc ) .
Chart of CMC SI Organization:
1.2 Introduction of my mission and benefits of my plants.
After graduating, I began my calling in concern at CMC SI in 2002, when CMC SI was till a system integrating Centre belonging to CMC Corp. I started at place of a undertaking helper, and so go a sales representative. My place is responsible for developing the market, particularly educational sector. I and my co-workers face much trouble in making concern and developing market, because of missing taging cognition and accomplishments.
The troughs of CMC SI seem non establish a selling scheme to take companies to develop fast and stably. They seem concentrate on merely increasing company ‘s turnover and net income by all agencies. The gross revenues directors are non trained to hold necessary cognition and accomplishments of selling, so that the efficiency of concern consequence goes down.
Therefore, with cognition in the first old ages at CFVG, I want to utilize the internship of 2 months to analyze the selling scheme of CMC. I have received great supports from CMC SI Managers to co-workers. Through the consultancy undertaking, I believe that the company and I will have the benefit from those 2 months. The company will hold selling analyze and recommendation to confer with. I was able to derive experience in concern, peculiarly in selling and to carry through interesting undertakings.
1.3 Analyzing the Concept of Marketing Strategy.
“ A Marketing Strategy specifies a mark market and a related selling mix. It is a large image of what a house will make in some markets. ” ( Necessities of Marketing, William D. Pereault & A ; Jr. E. Jerome McCarthy ) .
2. Planning of the mission
2.1 Purpose of the mission:
The first mark of my internship is to analyse the current selling scheme of CMC SI, and happen out differences between theoretical cognition and its effectual execution in CMC SI Company.
The 2nd mark is to analyze the advantage and disadvantage of CMC SI selling scheme.
The 3rd chief mark market is to give some recommendations for CMC SI selling scheme that brings benefit to the company.
2.2 Description of the mission
During the internship, I will transport out some analysis of some contents, as below:
Market analysis.
Merchandise analysis.
Monetary value analysis.
Topographic point analysis.
Promotion analysis.
2.3 Methods of implementing the mission:
Planing and Organization
My Coach at the university: Prof. Dr. Vu Thanh Hung
My site supervisor at the company: Ms Hoang Thi Lai
Duration of my internship: 20th of July – 21st of September, 2009
Undertakings during my internship:
I am traveling to work at the Strategy Business Unit No.1 of CMC SI. My undertakings include:
Develop IT market.
Analyse the demand of IT market and the tendency of the universe ‘s IT market ;
Manage and organize units and members of a squad to implement IT undertakings efficaciously.
Methods of survey.
In order to acquire some information about the CMC SI, I checked certain home pages, booklets etc. Herewith, I tried to set my research inquiries in the background for a piece and act like a individual who might be interested in CMC SI merchandises.
Subsequently, I talked to Ms. Hoang Thi Lai, my supervisor at the company. She provided me with information about the company ‘s doctrine and selling schemes in former times. This helped me to acquire an thought about the selling process from the company ‘s position.
I already started to read some literature about Marketing Strategy in general. Necessities of Marketing ( 2005 ) by William D. Pereault & A ; Jr. E. Jerome McCarthy was the inspiration for my internship. I tried to be in changeless contact with my Tutor Prof. Dr. Vu Thanh Hung, since I would inform him about developments about my research. Thus, I got feedback in order to rethink and rewrite ( if necessary ) parts of my study.
I did non merely rely on literature, but besides explore the alterations and developments of CMC SI selling scheme. I have working at place of a sales representative in Strategy Business Unit No.1 for seven old ages. Therefore, I could compare the differences of former events and the position quo.
One of import research scheme is to interview people at CMC SI, such as my managers, colleges. I compiled a list of inquiries for that. Due to that, I were able to reply my sub-questions refering the selling scheme.
2.4 Agenda of the mission.
20th of July – 10th of August.
Reading and doing notes, if necessary paraphrasing research inquiry.
Subsequently, composing debut of my internship study, reading more literature about marketing scheme in general.
11th of August. – 19th of August
Analyzing, composing lineations of study, analyzing stuff provided by CMC SI, subjecting the lineations to the coach.
25th of August – 25th of September
Finalizing lineations of internship study and composing internship study.
26th of September – 30th of September
Proofreading internship study
Writing and finalising internship study.
Submiting the official internship study to CFVG.
3. Advancement of the mission.
3.1 Segmentation and Positioning.
Harmonizing to an rating from IDC, Vietnam ICT market is emerging market with high growing rate. Entire gross revenues of ICT Vietnam market in 2007 is 4.2 billion USD, 5.2 billion USD in 2008, the figure addition to 6.26 billion USD in 2009. The ICT market includes three chief sub-market: Hardware, Software, and ICT services.
The corporate scheme of CMC Copration, parent company of CMC SI, concentrates on three chief concern units including IT, Telecom, eBusiness. In the ICT market, the hardware sub-market makes up the largest portion in the ICT Viet nam, more 70 % of ICT marketshare, with one-year growing rate of 15 % . CMC SI has been responsible for forcusing on the tremendous submarket of hardware, particularly merchandises and services for incorporating informatic system in organisations.
After doing analasys of the Vietnam ICT maket carefully, CMC SI carried out the market cleavage in order to choose mark markets and developed suited maketing mixes.
The mark market of CMC SI is market cleavage, as fowllings:
Merchandise type:
Provide ICT merchandises ( Servers, Personal computer, networking equipment, Storages, etc ) and services of the universe ‘s ICT leaders, such as HP, IBM, Cisco, Microsoft, etc.
Provide overall substructure solutions of IT ( Intranet, Security, IP Telephony, Video Conference ) , and solutions for Banking, Finance, Government, Insurance, Education, Enterprises.
Provide integrated services of IT, such as audience and design, proficient aid, preparation services, etc.
Customer demands: Enhancing information System ( internal, external ) in order to increase the efficiency and competiveness of organisations.
Customer types: Organizations ( Banks, Insurance Corporations, Organs of Government, universities, Enterprises, NGO, etc )
Geographic location: The mark market is clients in Vietnam. They chiefly located in the biggest metropoliss of Vietnam, viz. the capital of Hanoi and Ho Chi Minh Cityaˆ¦
CMC SI clients have some similar purchasing behaviours, as followerss:
Customers are organisations ( Business-to-Business market ) . That means the market cleavage does non include the concluding consumers.
The figure of clients is low, but large-volume purchases.
If an organisation has installations at many locations, much of the buying work may be done at the cardinal location.
The relationship between purchasers and Sellerss is really near ( strong trueness ) :
Because the figure of clients is few, one client buys big volume. Therefore, the Sellerss must supply clients with the best status.
Policy of Servicess after gross revenues ( guarantee, care, proficient support ) is really of import factors.
The relationship between leaders of organisations and the company affect the client ‘s purchase.
Business and Organizational clients are normally interested in the entire value of a provider ‘s selling mix- non merely in the merchandise monetary value in the individual passage.
Business and Organizational clients are concentrated in certain geographic countries that are more advanced phases of economic development. Customers chiefly located in the capital of Hanoi and Hochiminh metropolis.
Well-Trained Seller – Well-Trained Buyer. Buying directors are specializers. Many organisations rely on specializers to guarantee the purchases are handled reasonable.
Analysis of the SWOT of CMC SI at the IT market in Vietnam:
Strength
High-skilled and experient technicians and sales representatives.
Strong relation with the taking makers in the IT universe.
Large figure of staffs of professionals with rich experience in implementing IT projects-especially large-scale undertakings.
Strong available fiscal for big undertakings.
Failing:
High cost for high salary demands high border.
High in Expense for Selling ( Advertisement for selling goods aˆ¦ ) , General ( Ink, Repair Fee aˆ¦ ) and Administrative ( Salary aˆ¦ ) .
Not good logistics support system, that causes high command monetary values and deadness.
Low trade name acquaintance.
Opportunity
Potential market: Large investing from banking, Government, enterprises, instruction.
Vietnam authorities has launched many policies to back up the development of ICT industry.
Menace:
Many chief domestic rivals: FPT, Hipt, ISA.
FPT is the chief rival with advantages of trade name acquaintance, close dealingss with many big clients, economic system of scalesaˆ¦
In 1998, CMC SI manegers lauched the corporate scheme “ Reliable solution, Perfect service, Advanced engineering ” . CMC SI has become one of the taking companies in the field of system integrating, supplying merchandises, services, advanced solutions in Vietnam.
Chart: Growth Index of Revenue
Year of 2007 and 2008 marked a considerable growing phase for CMC SI. Gross of 2007 was up by 200 % against 2006. Gross of 2008 was up by 30 % against 2007.
3.2 Product planning for goods and services.
About CMC SI clients are organisations. Therefore, merchandises of CMC SI are to be used in bring forthing other merchandises. Banks and companies purchase waiters, Personal computers, networking equipment, IT services to make their fiscal services for the concluding consumers. Universities purchase IT equipment for pupils and staffs. Government units purchase pull offing package to supply citizens with public services.
The life rhythm of merchandises and the information engineering sector services is normally really short ( depreciated for around five old ages ) . They are frequently really expensive. The features of the merchandises by and large require particular dialogues for each sale. Negotiations frequently involve top direction and stretch over months or even old ages. Standardized major equipment is treated more routinely.
In order to supply clients with best and cutting-edge merchandises and services, CMC SI have become the highest degree spouse of the prima houses in the universe such as Microsoft, IBM, HP, Cisco, F5, Diebol, Bitdefender, Symantec, APC, Samsung. It is the taking concern in engineering in Vietnam with 100s of specializers being trained on a regular basis and conferred with the highest sheepskin by Microsoft, Cisco, IPM, HP etc… CMC is one of few Vietnam companies that can develop the big scope- loosely expanded application of the information engineering for clients in all sectors with the modern, complicated technological and proficient criterion.
CMC SI has ever paid considerable attending to the concern procedure research and analysis, appraisal of the present and future demand of clients, at the same clip, the application of the advanced solutions in the universe so as to supply to the clients the most suited and effectual solutions, merchandises and services. The typical specialised solutions of CMC shall include:
Solutions for Government ( the information gate, electronic buying, office mechanization etc )
Solutions for concern: Enterprise resources planning ( ERP ) , client relationship direction ( CRM ) , the supply concatenation direction ( SCM ) etc…
Solutions for finance, banking and insurance: the swith and Card Management System ( CMS ) for the banking and the switch organisations, the card issue organisations ; the Risk Management System ; the trade finance system ; the exchequer system ; the cyberspace banking system, mobile banking system ( IB/MB ) ; the life and non-life Insurance system.
Solutions for instruction and preparation ( E-learning, the mangement of the traning and research etc
Solutions for telecommunication sector ( freigt bear downing system, client caring ECT )
Solutions for information engineering substructure: the database centre substructure, database recovery storing, post-disaster recovery, intranet, IP telephone, the integrated telecasting and communicating conference, the e-libriary etc…
Research and development activities has ever been paid attending by CMC SI. In 2004, CMC SI built the high technological research labs in the web substructure, the database centres, the confidential system, etc.
ICT merchandises and services are boom-or-bust concern. During growing periods, houses buy installings to increase capacity. But during a downswing, gross revenues fall off aggressively. Besides, ICT services are specialised services that support a house ‘s operations they are normally expense points. Management confer withing services can better the company ‘s efficiency.
Sing the trade name, in world, CMC SI is non easy to be recognized by clients, because of missing regular publicity. CMC SI is merely remembered by clients and spouses in the IT field, but non popular in other sectors. That is one trouble for sales representatives to reach new clients.
CMC SI concerned about the merchandise direction, particularly choice direction. CMC SI applied the criterions of quality direction ISO 9001:2000 to its operating activities in order to fulfill the clients ‘ demand. Besides, CMC SI has set up a networking of guarantee in all part of Vietnam to provide the best after gross revenues services for the clients.
3.3 Topographic point and Development of Channel Systems.
The topographic point determinations are an of import portion of selling scheme. Directors must besides believe about place- doing goods and services available in the right measures and locations-when clients want them.
The capital of Hanoi and Hochiminh metropolis are the two largest Information technology markets in Vietnam. Customers of CMC SI chiefly are universities, authorities variety meats, Bankss, endeavors located in the two metropoliss. Therefore, CMC SI headquarter locates in Hanoi, and established the trade name in Ho Chi Minh City in 1999. The topographic point determination is to run into the client ‘s demand responsively and expeditiously.
CMC SI distributes merchandises and services straight to clients, does non utilize any jobbers or sub-distributors. That means CMC SI can command the whole selling occupation. These methods help CMC function mark clients at lower cost and make the work more efficaciously than jobbers. Direct distribution normally requires a important investing in installations, people, and information engineering. CMC SI trained adept sales representatives and technicians.
CMC SI made big investing in computing machine system that makes the information exchange responsive and effectual. All purchase orders, transportation studies, and other paper paperss are exchanged via computing machine networking.
CMC SI creates the Website-based e-commerce systems to hold direct contacts with clients whom it would hold been impossible to make in the yesteryear. CMC SI has near relationship with the makers.
The major clients of CMC SI are organisations from many sectors in the market. Each sector has a specific merchandises and services. Therefore, CMC SI divides the concern group into five Strategic Business Units ( SBU ) in order to run into client ‘s demand responsively and expeditiously. The construction of Strategic Business Units is described as below:
SBU No1: Education sector ( National Economics University, Foreign Trade University, Vinh University, etc ) .
SBU No2: Government sector ( Ministry of Information and Communication, National Assembly Office, Ministry of Culture and Information, etc ) ,
SBU No3: Financial Sector ( Ministry of Finance, State Treasury, General Department of Tax, General Department of Custom, BaoViet Finance – Insurance Group, etc ) .
SBU No4: Banking Sector ( Vietnam Bank for Agriculture and rural development ( Agribank ) , BIDV, Meritime bank, Techcombank etc ) .
SBU No5: Enterprises ( EVN Corporation, VNPT Corporation, Vietnam Airlines, Petrovietnam Corporation, etc ) .
3.4 Promotion.
Promotion is pass oning information between marketer and possible purchaser or others in the channel to act upon attitudes and behavior. The selling director ‘s chief publicity occupation is to state mark clients that the right merchandise is available at the right topographic point and the right monetary value.
As mentioned above, CMC SI ‘s mark market is concern clients. These clients are much less legion and their purchase are typically lager. Therefore, CMC SI must utilize the chief method of personal merchandising. Personal merchandising involves direct spoken communicating between Sellerss and possible clients.
Via the method of personal merchandising, CMC SI sets up a web of sales representatives. Each of the sales representative takes attention of some clients. Since, they can be more flexible in seting their company ‘s entreaties to accommodate each client – and personal contact to shut a sale. A sales representative is besides to name back subsequently to follow up, decide any jobs, and maintain close relationship with the client.
Each sales representative of CMC SI is frequently seen as a representative of the whole company. The sales representative may supply information about merchandises, explain and interpret company policies, and even negotiate monetary values or name proficient jobs. Besides, the sales representative is frequently the lone nexus between the house and clients. Hence, the sales representatives play a really of import portion in the concern development of CMC SI.
Therefore, a sales representative needs to be taught about the company and its merchandises, about giving effectual gross revenues presentations, and about edifice strong relationships with clients. However, CMC SI has non concerned about the preparation of salespeople much plenty. At present, the company frequently hire new sales representative and instantly direct them out on the route with no foundation in the basic merchandising stairss and no information about the merchandise or the client.
The company ‘s gross revenues developing plan should cover at least the undermentioned countries: ( 1 ) company policies, ( 2 ) merchandise information, ( 3 ) edifice relationships with client houses, and ( 4 ) professional merchandising accomplishments.
CMC SI has merely applied the package of Customer Relationship Management ( CRM ) in early 2009. The package aims to pull off clients better in order to construct good and close relationships with clients. The CRM client ‘s database includes client ‘s names and references ( or telephone Numberss ) every bit good as past purchases and other sectioning features. However, the package application in CMC SI has been non every bit effectual as the director ‘s outlook.
One of feature of concern clients is the multiple purchasing influences that means several people -perhaps even exceed management- portion in doing a purchase determination. Therefore, CMC SI sales representatives may hold to speak to every member of them, emphasizing different subjects for each. Hence, the publicity attempt should concentrate on the people who influence the purchasing determination of organisations. This complicates the publicity occupation.
3.5 Pricing Objective and Policies.
The most typical feature of CMC SI clients is that organisations require providers to subject commands to buy merchandises and services. Normally, clients award the contract to the lowest bidder ; although they sometimes take into history a provider ‘s superior quality or repute for finishing contracts on clip. Because their disbursement determinations are capable to public reappraisal, authorities organisations require considerable certification from providers.
Guided by the company ‘s aims, CMC SI selling directors must develop a set of pricing aims and policy.
At present, CMC SI ‘s pricing object is the net income maximization. Because CMC SI is one of the taking companies in ICT market of Vietnam, making the 2nd market portion in the field of System Integration. It has much and see in implementing hard undertakings in Vietnam. Therefore, the nonsubjective seeks to gets every bit much net income as possible.
In order to acquire the net income maximization aim, CMC SI sellers uses a flexible-pricing policy, which means offering the same merchandise and measures to different clients at different monetary values. Flexible pricing is most common in direct gross revenues of concern sale. The policy of flexible pricing is suited in command procedure in which clients is non easy to happen the monetary value of other commands. The advantage of flexible pricing is that the gross revenues individual can set monetary value – sing rivals ‘ monetary value, the relationship with the client, and client ‘s bargaining ability.
Bid monetary value agencies offering a specific monetary value for each possible occupation instead than puting a monetary value that applies for all clients. CMC SI sales representatives set bid monetary value by gauging the sum undertaking cost and adding a standard markup for net income.
A large job in command pricing on a complicated occupation that CMC SI sales representatives face is gauging all the costs that will use. A complicated command may affect 1000s of cost constituents. Furthermore, director must include an overhead charge and a charge of net income. Although the cost of merchandises and services is really low, but CMC SI ‘s command monetary value is ever higher than 1s of rivals. Because the overhead cost is high due to big merchandising, general, and administrative disbursals.
Competitive-oriented pricing is common when houses submit certain commands for occupations. In command, each house bases its monetary value on outlooks of how rivals will monetary value instead than on a stiff relationship to the house ‘s ain costs or demand. Sealed-bid pricing involves two opposite pulls. The house wants to win the contract-which agencies subjecting the lowest price-yet it can non put its monetary value below cost. To work out this quandary, CMC SI would gauge the net income and the chance of winning with each monetary value command. By multiplying the net income by the chance of winning the command on the footing of that monetary value, the company can cipher the expected net income for each command. In the instance of CMC SI which makes many commands, this method is a manner of playing the odds to accomplish maximal net incomes in the long tally.
4. Consequences.
4.1 The Advantages and Disadvantages of Marketing Strategy at CMC SI.
The advantages:
With more than 15 old ages experience in deploying undertakings across the state and with qualified and experient staffs, CMC SI is the taking company capable of deploying information engineering systems in Vietnam that are big, complicated and that require hi-tech cognition. The biggest difference in CMC SI ‘s operations is that while most other endeavors focus on equipment proviso, CMC SI is the innovator and dominant leader in supplying non merely the equipment but besides the individualised audience and solutions proviso particularly for authorities offices, instruction, finance and insurance in Vietnam.
CMC SI is strategic spouses with the taking makers in the IT universe. This will guarantee that we maintain the capacity to supply clients with modern engineerings and solutions which are suited for the Vietnamese environment. At present, CMC SI has become high-ranking spouses with taking engineering houses from around the universe. These include: Gold spouse of Microsoft, Symantec, APC-MGE, Silver spouse of Cisco, the most high- ranking system integrating spouse of IBM, HP, Eaton, etc.
CMC SI has ever profoundly researched client demands, particularly in the markets of finance, banking, authorities, instruction and big endeavors to thoroughly understand their demands. CMC SI so consult and supply them with merchandises and solutions which best fit their operational demands ;
CMC SI have professional staffs with rich experience in implementing projects-especially large-scale undertakings. CMC SI has invested in 100s of experts who have formal preparation and who hold the highest enfranchisements from Microsoft, Cisco, IBM, HP, etc. Its investings besides include high-tech research labs for web substructure, information centres, security systems, etc. ;
The disadvantages:
In 2005, CMC SI applied the criterions of quality direction ISO 9001:2000 to its operating activities in order to supply clients with better merchandises and services. However, some criterions are non suited to existent operating activities, since they reduced efficiency.
Although CMC SI merchandises and services are really good, its trade name acquaintance is low due to missing regular publicity.
CMC SI has non an unfastened environment and flexible forces policies to pull immature, active, dedicated staffs. Therefore that does non promote invention and publicity of persons.
Network of sales representatives is non truly dynamic. Because the policy of compensation and benefit for sales representatives is non clear and attractive. Furthermore, the measuring system of sales representative is non exact and just. Therefore, sales representatives are non willing to develop market, which affects the concern consequences severely.
CMC SI has merely applied the package of Customer Relationship Management ( CRM ) . However, the package application in CMC SI has been non every bit effectual as the director ‘s outlook. Because, many staffs have non reconignised the importance of the CRM to use it in their plants.
CMC SI operating expense cost is high, that causes the command monetary value is ever higher rivals ‘ one. High monetary value is one ground to cut down competiveness of CMC SI in the Vietnam IT market.
4.2 Some personal recommendations for CMC SI ‘s Marketing Strategy.
As mentioned above, Vietnam is a underdeveloped state with its economic system of high growing rate. Vietnam has a big market with population of around 87 million, and investing on IT of oganizations in economic system will be big in the hereafter. Therefore, market of Vietnam is really possible for the development of IT.
In my sentiment, the CMC SI ‘s selling scheme which focuses on segmantaion of system integrating is suited. However, in order to implement the selling scheme successfully, CMC SI will get by with many challenges of competition, finance, human resources, etc. CMC SI should administer the all resources expeditiously, every bit good as perfect its forming to accomplish the end.
In the hereafter, CMC SI should concern publicity regulaly to heighten trade name acquaintance to clients. In order to promote invention and publicity of persons, CMC SI directors need construct unfastened environment and flexible forces polycies to pull immature, active, dedicated staffs. Besides, they need set up a clear and attractive policy of compensation and benefit for sales representatives. Furthermore, CMC SI should reconstitute organisations to cut down overhead cost, increase the fight of command monetary value.
Finally, CMC SI should fix a long-run scheme to perforate the market of part and the universe. In the hereafter, if CMC SI still concentrate on the domestic market, it will be hard to develop farther. Therefore, CMC SI need to some foreign spouses who have adequate competency and experience to back up its scheme by some ways of partnership, confederation, or acquisition.
5. Decision.
In this consultancy Project, I have aspiration to transport out an analysis about Marketing Strategy of CMC SI, a Vietnamese medium sized endeavor. Due to bounds in clip for the research readying, errors are ineluctable. However, we do trust that you can hold brief information about its history, organisation, and its characteristics of CMC SI and its Selling Scheme.
Among of all time increasing competitory market, CMC SI understands that it is still under development advancement and compared to its rivals, it has non merely advantages but besides disadvantages. Bing one of innovators in the field of computing machine production in Vietnam, CMC SI can understand its clients through their behaviours, demands and that helps CMC entree easy local market which is believed to be immense potency for development.
To be outstanding among them, CMC SI exhaustively acknowledges that a wise selling scheme shall be needed. As we mentioned, CMC SI has shown its finding to be one of taking company in IT in Vietnam through the Marketing Strategy. CMC SI has created its value added concatenation though its good monetary values, substructure development, human resource direction, and logistics. CMC SI has taken right and timely actions to reform its organisation and construction to follow its diversifying scheme. Thankss to strategic motion from IT to diversifying sectors, CMC SI has made full usage of its capableness and possible and makes other rivals be more cognizant about it as a formidable rival though impressive public presentation shown in its one-year study. CMC SI has gained some singular accomplishments through its fiscal indexs to beef up its place in Vietnam.
However, CMC SI is to the full cognizant of its challenges in future and ne’er satisfies with its current development. To accomplish its mission as taking company in ITC sector non in Vietnam but other states, CMC SI has to do greater attempts to derive higher market portion through selling scheme, and bettering strong cooperation with best foreign spouses to perforate into the regional and even regional market.