Mr. Jeffrey Chew is the Director and CEO of OCBC Oversea-Chinese Banking Corporation Bank, Malaysia. OCBC Bank Malaysia Berhad has been in Malaysia in more than 70 old ages. OCBC is a Singapore bank which was formed in 1932, amalgamation of three local Bankss. OCBC is besides one of the highest rated Bankss in universe. It was besides chosen as the universe ‘s strongest bank in 2011 and 2012 by Blomberg Markets. OCBC offers different scope of banking services. Such as consumer banking, concern banking, investing banking, planetary exchequer, investing direction. OCBC have its chief subdivisions in Singapore, Malaysia, Indonesia and Greater China. OCBC have 500 over subdivisions and representatives offices in 15 states. OCBC besides have an insurance company, Great Eastern Holdings that tallies under them. Great Eastern Company is one of the largest insurance companies which handle more clients in Malaysia and Singapore. OCBC bank holds 87 % portions in the insurance company. OCBC bank besides offers some Islamic banking services in order to pull more Islam clients, under OCBC Al-Amin Bank Berhad. OCBC Al-Amin was introduced on 1st December 2008. OCBC Al-Amin banking services follow the regulations of Shariah to run into the muslin and non-muslim outlook. There are 34 subdivisions located at peninsula and east Malaysia. Their chief six types of banking services offered in Malaysia by OCBC. There are consumer banking, concern banking, investing banking, Islamic banking, dealing banking and exchequer. Consumer banking involves fiscal minutess and place loans, Business banking involves big corporate and existent estates, investing banking involves develop and customize merchandises and services, Islamic banking involves services based on Shariah contract, dealing banking involves fiscal establishments and authorities entities, exchequer involves proprietary trading in foreign exchange and executing services. As per now, in Malaysia, OCBC is one of the taking Bankss who offer first-class services. Not merely that, Great Eastern is besides following the footfall of OCBC, although the entire sharehold of OCBC is 87 % . Great Eastern is being a well-known insurance company under the streamer of OCBC bank.
Vision
OCBC ‘s vision is to be the bank of pick with universe category criterions recognized for its lovingness and trustiness.
In the ends of differentiate from their rivals, OCBC continued their relentless thrust through two facets of service excellence. First is quality ; guaranting that the service quality that they deliver is zero defects, point in clip, all the clip. The 2nd involves doing certain the client experience at OCBC is an uncomparable one, which they call “ edifice emotional battle ” with clients. In proportion to their purposes to present high quality and a quality client experience across all their client touch points, they launched a series of service and merchandise strategies as a consequence of penetrations gained through researching client wants. In the long tally, they believe that their duty to service excellence and their changeless betterment attempts along that forepart will assist them construct a sustainable competitory advantage.
Research from clients told that Sunday is the most restful twenty-four hours for banking, where they have more clip to believe about their investings and nest eggs for their kids. In 2006, OCBC introduced Full Service Sunday Banking at five of their subdivisions, offering a full suite of banking services in a alone and fun family-oriented subdivision environment. Sing the great response from clients, OCBC extended Sunday Banking to another i¬?ve branches handily located within shopping promenades and following to MRT Stationss across Singapore. OCBC clients can now hold a quality conversation with them about of import i¬?nancial affairs without the bunco and hustle of a typical working day
Following the enormously positive client response since Sunday Banking service was i¬?rst introduced in November 2006, they besides doubled the from i¬?ve to ten subdivisions in Singapore in June 2007. All the Sunday Banking subdivisions were carefully selected for their regional spread and convenient locations within shopping promenades and following to MRT Stationss. To heighten the banking experience, clients are treated to an array of family-based events and leisure activities. Through this enterprise, OCBC have been successful in pulling more client traffics and increased new history gaps along with higher dealing volumes.
Mission
OCBC will execute its concern and will run as an honest corporate citizen that develops together with the society in a sustainable mode by:
presenting and developing innovator and first-class quality fiscal services that go beyond public outlooks with greatest consequences
developing reciprocally advantageous and suiting webs based on common trust
making a work environment that guarantee the growing of professionalism and organisational reclamation with a familial spirit
Building public trust through ethical, caring and prudent public presentations
Corporate Social Responsibility
By concentrating on society growing with 2 subjects, which are fostering kids and young persons, and promoting instruction, OCBC ever return to the communities in which they prosper.The ends of Corporate Social Responsibility programme organize by OCBC is to assist kids and immature grownups recognize their full potency.
Lovingness FOR UNDERPRIVILEGED CHILDREN
In Singapore, OCBC have been back uping their long running charity spouse, the Singapore Children ‘s Society ( “ SCS ” ) yearly of all time since 2004, and by 2013, contributions of OCBC will hold amounted to S $ 5 million. By utilizing these contributions to cover the costs of programmes, kids and immature grownups from low-income and underprivileged households are provided the opportunity to construct their emotional, rational, societal and physical accomplishments at a assortment of SCS Centres, besides covering the operating costs of Sunbeam Place, a stay-in installation that offers a safe and home-like environment to about 65 abused and abandoned kids between 2 to 18 old ages old.
In China, their bighearted attempt has been focus around the Shanghai Soong Ching Ling Foundation ( “ SSCLF ” ) from 2007, a partnership they started partnering with since they locally incorporated their bank at that place. The Soong Ching Ling Foundation had been receive financess from OCBC of RMB 1.5 million ( S $ 300,000 ) ) to be released in equal one-year installments over six old ages. The financess, distributed through the Soong Ching Ling Scholarship ( “ SCLS ” ) under the SCLS-OCBC Fund, have provided a opportunity for more than 200 first-class China kids from less fortunate backgrounds and require fiscal aid to prosecute their instruction.
OCBC besides continue to donate to the NTUC Childcare Bright Horizons Trust Fund to assist increase the literacy degree of kids from underprivileged household
STAFF VOLUNTEER PROGRAMME
The duty of CSR co-coordinators of OCBC at divisional degree is to advance volunteerism, helped raise staff engagement, and advance the organized voluntary events. Employees from OCBC in Singapore, Malaysia and China volunteered for activities that helped hapless kids and their households.
OCBC set up a undertaking force to develop an enhanced employee voluntary programme, to convey about a sustainable addition in their employee volunteerism rate. The undertaking force reviewed the current OCBC CSR model, conducted a peer-comparison exercising, and initiated an employee study on its current CSR programme. Based on the reappraisal, OCBC launched an expanded Staff Volunteer programme in January 2012 to cover five classs, viz. the environment, households ( including kids, immature grownups and the aged ) , human-centered attempts, instruction and cycling.
In Singapore, OCBC employees helped form a assortment of activities for the kids at SCS. These activities were wide ranging, including an in-line skating escapade with the kids of the Yishun Family Service Centre, an artistic graffito rendering at the Jurong Youth Centre, reading programmes, computing machine workshops and film excursions, every bit good as engagement at the Walk for our Children 2011and SCS Bully-Free forum.
Fund-raising activities organized by employees such as nutrient carnivals and auctions had risen more than S $ 29,000 for the SCS.OCBC received the Gopal Haridas award from the SCS for the 9th back-to-back twelvemonth for being the top giver in the foregoing twelvemonth.
Each Lunar New Year, workers from OCBC ‘s Group Human Resources division in Singapore presents a traditional Lion Dance at assorted OCBC and Great Eastern sections to raise financess. This activity raised financess for the Straits Times School Pocket Money Fund, which provides destitute kids with pocket money for school.
Willing Heartss had chosen by OCBC ‘s Consumer Financial Services division as its adoptive charity. Willing Hearts is a 100 % volunteer-based non-profit organisation that operates a soup kitchen which supplies simple and alimentary repasts to more than 1,000 destitute households throughout Singapore every twenty-four hours. Each twelvemonth, OCBC donate S $ 34,000 to back up nutrient part programme and assign voluntaries to assist fix repast at kitchen of Willing Heartss at least one time a month.
A fund of entire $ 100,000 was raised from an auction which was held on December 2011, by OCBC ‘s Treasury and Investment Banking divisions in Singapore at their combined Dinner and Dance event. The money contributes to Child Aid, a fund-raising event organized by Singapore Press Holdings to back up its two societal causes – the Straits Times Pocket Money Fund and the Business Times Budding Artists Fund.
In Malaysia, OCBC continued to concentrate on assisting underprivileged kids. About 230 staff of OCBC Malaysia participated in assorted voluntary activities including administering eyeglassess to destitute persons, carry oning oculus scrutiny trials for school kids, sing orphanhoods and assisting out at the Pertiwi Soup Kitchen, which provides repasts to the homeless at assorted locations around Kuala Lumpur.
In China, OCBC ‘s employees organized an auction and charity sale at the launch of the first OCBC China Family Day- raising near to RMB24, 000 to assist fund the instruction of destitute kids.
In Shanghai, to promote the kids of emigrant workers to show their positions and thereby construct assurance as they assimilate into life in that metropolis, OCBC China spouse with SSCLF to host the inaugural OCBC China Little Debate. More than 100 pupils from 12 schools participated in the event. Jinding Primary School emerged title-holders in the finals held on 8 December 2011. This argument received really good feedback from faculty members, parents and instructors on the impact reflect on the pupils.
In Indonesia, OCBC ‘s Group Operations and Technology division with its subordinate, Bank OCBC NISP, worked together to back up a community development plan in Banjaran, Bandung, in cooperation with Habitat for Humanity. 2011 marked the concluding twelvemonth of the plan which saw more than 50 voluntaries from OCBC Bank and Bank OCBC NISP return to Bandung for farther building attempts. There are 20 houses have been built by their voluntaries, along with four new schoolrooms and a computing machine research lab.
Support Education
There are a sum of 4 types of bond-free scholarships offer by OCBC to assist young person from Singapore, Malaysia, Indonesia and China, the four nucleus markets of OCBC Bank, pursue third instruction in Singapore. Another two types of scholarships are offered to assist outstanding young person in Malaysia prosecute their instruction locally.
OCBC support and promote academic differentiation by presenting book awards and bond-free scholarships to exceeding immature grownups from Singapore, Malaysia, Indonesia and China to prosecute higher instruction in Singapore and Malaysia. Over the old ages, OCBC have offered about 530 book awards in Singapore to first-class pupils in different third establishments, to acknowledge their educational accomplishments. To day of the month, OCBC have besides awarded more than 500 bond-free undergraduate scholarships in Singapore and Malaysia to praiseworthy pupils from less fortunate household conditions that were chosen based on virtue, to assist them carry through their ends to prosecute their survey. OCBC besides presented their bookmans and other undergraduates the opportunity to see working in OCBC. In 2011, there are more than 170 pupils participated in its Structured Internship Programme in Singapore and Malaysia.
Support Cycling, A GROWING SPORT
2011 was OCBC 3rd twelvemonth as the major patron of OCBC Cycle Singapore, the mass cycling event organized to promote an active life style, run intoing with the community and employees adhering within the OCBC group of companies. OCBC gift was besides another manner for them to give back to the community. With the turning involvement in cycling as a community athletics and increased reactivity of OCBC Cycle Singapore, more than 10,000 bicyclers took to closed roads in Singapore on 4 and 5 March 2011.There are an addition of about 40 % over the preceding twelvemonth, more than 340 human resources from OCBC and Great Eastern participated in the Corporate Challenge.
To further play their portion to assist out the needy in Singapore, OCBC Cycle Singapore supported two charities – the National Cancer Centre Research Foundation ( “ NCCRF ” ) and it ‘s adopted charity spouse, the SCS. Cyclists could make up one’s mind to raise financess among their friends and relations to back up one of the two charities. Through this event, more than S $ 10,600 was raised.
In order to teach and construct up a squad of gifted bicyclers who represent Singapore at chief games, the Singapore Sports Council ( “ SSC ” ) and the Singapore Cycling Federation ( “ SCF ” ) continued their partnership to sponsored and skilled the squad.
To promote cycling in a safe environment, OCBC launched the 2nd OCBC Cycle Singapore Safe Cycling Campaign on 8 December 2011. 17 December 2011 was selected as the OCBC Cycle Singapore Safe Cycling Day. Many bicyclers wear OCBC Safe Cycling New Jerseies and rode on roads to raise consciousness of the demand for both bicyclers and automobilists to esteem each other in sharing the roads. Launched in partnership with Caltex, the month-long run involved the distribution of OCBC-sponsored stuffs – 50,000 auto decals and 2,000 cycling New Jerseies – transporting the cardinal message, “ 1.5M Matters. Sharing Saves Lives ” .
Following the achievement of OCBC Cycle Singapore, OCBC launched OCBC Cycle Malaysia 2011, held from 14 to 16 October. More than 3,500 participants cycled on closed roads in the bosom of Kuala Lumpur City across six classs, from trike drives for yearlings to the 52-km Challenge and 21-km Community Ride. A sum of 97 Malayan professional bicyclers including the Malayan bicycler, Anuar Manan, and several of his teammates from the Terengganu Pro-Asia Cycling Team, took portion in the local professional standard.
In line with the inaugural launch of OCBC Cycle Malaysia, we contributed 15 bikes to unfortunate kids at the Home of Peace, a shelter for abused, abandoned and orphaned misss aged 5 to 18. Chief executive officer and Director of OCBC Malaysia, Jeffrey Chew, together with workers of OCBC Malaysia and the organisers of OCBC Cycle Malaysia, accompanied the kids on their first drive on their bikes.
For their clients, they will seek to tune in to them and be witting of their demands. They build digesting relationships with the clients by put out high-caliber merchandises and quality service. They satisfied each other reasonably and with bow. Besides, they support their teammates and acquire into their development to assist them happen out their full potency. We identify and reward tops public presentation. Furthermore, as a squad members of OCBC bank, briskly support each other beyond the organisation as they work nearing their common intent. But as persons, they bargain for entire duty from themselves. Beyond that, just dealing is the footing of their concern. They assume everything they do is in full public view.A They are prudent hazard takers because their clients confine in them for safety and trustiness. In Effectiveness, they badly invest in substructure, procedure betterment and accomplishments to take down their bringing expenses.A They do the right things in the first clip, duly, every time.A
Fair Covering
At OCBC, they understand that their support on accomplishment as a fiscal services class is dependent on their capableness to construct digesting relationships with the clients. This involves handling their clients with regard and honourableness, and systematically covering with the clients in an honest and professional mode. That is why the footing of Fair Dealing features clearly in their effect values. Particularly, their value about ‘Integrity ‘ emphasizes this Fair Dealing as the footing of their concern.
They seek to cover reasonably with their clients by:
Suit them with clear, correlated and appropriate direction to assist them do informed picks.
Recommending merely merchandises that are range with their fiscal mission and hazard profiles.
Training and guarantee their gross revenues employees in instance that they are equipped to supply suited suggestions and counsel.
Treating their rating and ailments inA allA earnestness, and warrant that issues are dispose with an effectual and expeditious mode.
The employees of OCBC bank are on a regular basis reminded on the significance of Fair Dealing, which is further construct up through their public presentation and allowance reappraisal model. Furthermore, the other Fair Dealing-related public presentation, constructions and policies across the organisation are consistently reviewed and embroider to guarantee their continued effectivity in assisting them present the desired client results.
Group Chief Executive Officer
Leader of the planetary corperate Bank and had bank broad responsibilities for corporate, merchandiser and instituitional banking.
Chief Operating Military officer
Have an duty for group operations and engineering, group legislative and regulative conformity, organisation corporate societal intercourse, organisation client accomplishment, organisation quality and OCBC term of office services consequence of the bank. As a leader in planetary consumer fiscal services, main runing officer has an duty to work up the consumer banking commercial in the key of market to better their plus direction franchise.
Director and CEO of OCBC Bank of Malaysia
Director of OCBC Bank Malaysia is the leader of SME concern and concern banking
Global Commercial Banking
Has an duty for house banking, pecuniary organisation and concern trade banking corporation.
International
Has an duty whenever operations at foreign states ; for an illustration: North Asia and Hong Kong.
Group Audit
Overlook the full range of audit activity and subordinates for OCBC Bank. Group audit will inform to scrutinize commission and administrative to main executive officer.
Investing Banking
Overlook the debt capital bazar, house ‘s pecuniary, consolidation and addition and first balcony Investment Company.
Global Treasury and Investment Banking
Has responsibility for OCBC Bank ‘s banking bazar company and wealth duty disposal at foreign states.
Global Transaction Banking
Global dealing Banking is the leader of hard currency direction. The caput of hard currency direction duties to the Global Transaction Banking Division that supply money organisation, commercialism banking and campaigner functioning to enterprise and merchandise banking clients.
Group Finance
Overlook in pecuniary, regulative and organisation accounting, resource disposal, company growing and investor connexion.
Group Risk Management
Overlook the range of hazard which is consisting recognition, intelligence protection, liquidness, bazar and runing hazard disposal.
Group Quality & A ; Service Excellence
Has an duty to work up a quality civilization and better teamwork through the organisation.
Group Human Resource
Has an duty for the OCBC Bank ‘s direction to develop and better the employee of their human capital.
Group Property Management
Has an duty to pull off OCBC Bank group ‘s existent industry portfolio.
Group Customer Experience
Guide OCBC Bank ‘s to work up a powerful client dressed ore between OCBC Bank, running market research and better enhance the diathesis of client accomplishment among all client touch points.
Since the incorporation OCBC bank in 1994, OCBC Bank ( Malaysia ) Berhad ( “ OCBC Malaysia ” ) has expanded to go one of the largest foreign Bankss in Malaysia by entire assets and non-bank loans. Year 2008, the Islamic banking subordinate of OCBC bank – OCBC Al-Amin Bank Berhad ( “ OCBC Al-Amin ” ) was the first Singapore-based Islamic Bank established in Malaysia in twelvemonth 2008. Locally integrated foreign Bankss in Malaysia affecting OCBC Malaysia were admitted licences to open new subdivisions from twelvemonth 2006 as portion of the liberalisation attempts of the Malaysia Government. It makes OCBC Malaysia to enlarge its entire web size to 39 subdivisions and along with affecting 31 conventional subdivisions and 8 Islamic Banking subdivisions by mid 2012. OCBC bank has win and acquire many award since in twelvemonth 2003 until twelvemonth 2012. OCBC bank has won plentifulness of really great awards. OCBC bank has win 5 awards in twelvemonth 2003, 7 awards in twelvemonth 2004, 4 awards in twelvemonth 2005, 2 awards in twelvemonth 2006, 4 awards in twelvemonth 2007, 4 awards in twelvemonth 2008, 7 awards in twelvemonth 2009, 2 awards in twelvemonth 2010, 2 awards in twelvemonth 2011 and this 2012 twelvemonth OCBC bank has win 4 awards. Consequently OCBC bank has win entire 41 awards. Below is the list of awards received by OCBC bank.