Today, Valentino ‘s chocolatiers are doing over 60 different quality cocoas, with regard for tradition and a passion for gustatory sensation. Thousands of people are basking more than 300,000kg of Valentino cocoas, bars and figures every twelvemonth. In add-on to the all clip favourites, Valentino specializes in new creative activities which have been recognized and prized all over the universe. Each month, Valentino presents a new cocoa, based on an sole design or an original gustatory sensation, utilizing origin covertures from Ecuador, Togo or Sao Thom & A ; eacute ; . The mixture is completed by a broad assortment of chocolate fortes such as friars, earthnuts, orangettes, cerisettes, cocoa bars, sugar free pralines, spirits pralines, Easter eggs and statuettes.
Valentino cocoas are sold in more than 60 entirely chocolate stores within Belgium and are besides exported to over 30 different states throughout Europe and Asia.
Valentino is one of Europe ‘s prima maker of luxury cocoas and has won many international awards.For the past 10 old ages valentino has expanded quickly and now has about 300 employees,75 company owned stores and a turnover of & A ; lb ; 90million but now last two old ages, gross revenues have slowed down and the costs have risen due to this four chief causes which are monetary value film editing in the industry, production jobs, a autumn in demand and low staff morale.this has caused the company autumn in net incomes, the proprietors of this company had set up & A ; lb ; 1.5million to work out this problem.we as the managers are here to work out this job and we have chosen some of the options after a brief talk with all the managers to work out this job.
Valentino has become one of Europe ‘s taking makers of luxury cocoas and has won many international awards. For the past 10 old ages, Valentino has expanded quickly and now has about 300 employees, 75 company-owned stores and a turnover of & A ; lb ; 90 million. However, in the last two old ages, gross revenues growing has slowed down and costs have risen because of price-cutting in the industry, production jobs, a autumn in demand and low staff morale. This has caused a autumn in net incomes. So, the proprietors have set aside & A ; lb ; 1.5 million to work out this job and enable Valentino to go a competitory international concern.
Aims
To rectify this jobs outlined above and do Valentino a more competitory concern internationally, an investing of & A ; lb ; 1.5 million was proposed. We can assist Valentino Company earn more net income by utilizing this new investing program. When consumers eat our cocoa, they will experience satisfied and happy. Other than that, we can administer our cocoa to states around the universe. Furthermore, our cocoa is harmless to people who have sickness because our cocoa contains sugar free and low fat merchandises. Besides that, we hope that our company can bring forth more originative, delightful and healthy cocoa in the hereafter in order to allow our client bask our cocoa. In the hereafter, our company are traveling to hold a new manner of publicity.We are traveling to allow the consumers to prove the cocoa sample to acquire feedback before these chocalate enters the market. In add-on, our biggest purpose is to go the most good known cocoa industry around the universe.
Options and benefits
The Board of Directors has agreed the undermentioned investing program.
First, we need to purchase new machinery as new machinery can stop the hold caused by the old machines that are interrupting down. As the machinery breaks down, it will halt the production of the cocoa and the company will endure losingss every twenty-four hours which can take the company to shut down. Other than that, new machinery can assist the company to bring forth more cocoa which the old machinery can non bring forth the sum that are wanted. For illustration, the new machinery can bring forth 5000 cocoas per hr, while the old machinery can merely bring forth 500 cocoas which the company will non acquire the net income they want. Furthermore, new machinery can assist the company to bring forth more types of new cocoas which can assist the company to advance their new cocoas to the clients. Furthermore, purchasing the new machinery can assist the company to salvage cost on paying their workers and can utilize the money to engage some professionals that specialise in the machinery procedure.
Second, finance a market study and research trips to the USA can assist Valentino to measure the market potency for Valentino merchandises as this trip can assist Valentino to see other state ‘s cocoa and convey back some thought to bring forth a new cocoa for the client. Other than that, the trip to USA can assist Valentino to cognize more about their celebrated cocoa spirits, their pricing and the stuff to bring forth the cocoa by interaction with the agents in the company. Price and stuff are of import as people in the universe like to buy inexpensive merchandises with good stuff and this will assist Valentino to increase their net income.
Third, purchasing a new fleet of autos is really of import to our company because our gross revenues staff need a drive to allow them travel about in the metropolis to present our Valentino ‘s merchandises and sell to consumers. This can increase motive of the gross revenues staff of our company. By making so, they will be more deligent and hardworking in their work which can besides increase our company ‘s net income. Besides that, they will acquire committee of the merchandises which they have sold out. These new fleet of autos can besides assist our company to present consumer ‘s order to their houses or stores. With this, our company can present all order in clip to allow our clients experience satisfied with our efficient work. Therefore, they will experience happy to purchase the merchandises and continues their order from us. We can besides publish out our company merchandises and paste it on our new fleet of autos to advance our cocoas when traveling about in the metropolis or town. Hence, this will do our company name and image more celebrated around that country.
Fourthly, Research and Development is really of import towards a company. Every company has their ain merchandise. These merchandises that are produced by the company has to travel through many types of procedure.One of the procedure is Research and Development. This procedure is to seek for new thoughts to bring forth new merchandises. If a company does non hold a research and development section, they will certainly unable to bring forth a good merchandise, because they do non cognize what the consumer wants and besides what type of merchandise can fulfill the consumers. Invest in Research and Development is really of import for our Valentino company because there are many other rivals in the cocoa market such as Ferrero Rocher, Kinder Bueno, Cadbury and many more. Most of the company will bring forth new merchandise every twelvemonth to increase their gross revenues and besides allow the consumers to hold more picks. Our company should put in Research and Development in order to allow our consumer to hold a better pick. Our company is traveling to develop some new merchandises which is different from other companies.For illustration, low fat cocoa drinks, new types of biscuits and besides new spirit of bars. We have done a batch of research about the types of spirit which is a front-runner to the consumers and we will bring forth a more originative and delightful merchandise in order to allow our consumers feel satisfied. As the people in the universe now are non eating really healthily and have many types of illness, our company is traveling to bring forth a low fat and besides sugar free cocoa merchandises. These cocoa are harmless to those consumers who suffer from illness, such as diabetes.One of our purpose is to allow the consumers who have sickness to bask the tasty cocoa. Besides that, by eating low fat cocoa, it can besides assist the 1 who is on diet to hold no concerns to eat our cocoa.The consumers would non hold to endure by seeing others eating, while they can non eat.
Last, puting in an bing group of coffeehouse will assist to publicize and advance on our company ‘s merchandise. For illustration, we can put in coffeehouse like Starbucks. Peoples can non merely bask merely java and staff of life, but a bite on our company ‘s cocoa. By making so, we can increase our production to derive more net income. But of class before we invest, we will take a few samples of our cocoas and topographic point it in the caf & A ; eacute ; to do certain the response is good. Besides, we will besides engage a few staffs to assist out in coffeehouse for presenting and advancing the cocoas to aim consumers. Furthermore, we can besides publicize our merchandises in the coffeehouse web site and Lashkar-e-Taiba clients make order through the cyberspace. Furthermore, we will besides sell out our company ‘s cocoa for clients to take away in the caf & A ; eacute ; with attractive packaging so that clients can buy as a gift for other people.
The caputs of the sections are concerned about the investing programs and will manus in a monthly advancement study. The Board will so run into to measure the advancement made in the five countries. In decision, the options we made would be the best to do the company achieve their mark of seting the company back on path. As managers we will make our best to do the company a profitable one and the money would be used for the benefits of the company. We hope the CEO will look through our investing program and do the best determination. Thank you.
In a nutshell, after making this assignment, all our group members have understand more about how to be after an investing in a company. From this assignment, we have learned that teamwork is of import in an organisation. Though teamwork, we can acquire many different thoughts and sentiments which may be utile to our aims.Without teamwork, we will non be able to carry through our mission and ends successfully. On another manus, we have besides learn that how to do usage of the amount of money to put in different countries in order to assist the company to increase their net income and besides allow the company become good known in the market.Through this assignment, we have built up our involvement towards doing programs and determinations. In this manner, we will go more confident in any determinations that we make in the hereafter.